OUTBACK MINI
MILKSHAKES

OUTBACK MINI MILKSHAKES

LTO PROGRAM

THE ASK

Outback Steakhouse tapped into the mixology talent at PHCP with a request for some boozy shakes. But what they got instead was a social media darling that was a home run!

THE SOLVE

A creative alcohol-free drink platform that created energy, enthusiasm, buzz and sales! This completely new way to look at N/A, the mini shake, was a profitable solution. Great as a dessert replacement or a beverage indulgence that guests don’t need to feel guilty about. Check out the results to see how we did!

THE STATS

A social media sensation that netted over 30,000 likes, 20,000 YouTube views and over 600,000 Instagram and Twitter posts with more than $2 million sold…over $5 million in profit in just under 4 months!

PREVIOUS PROJECT

BEST-IN-GLASS PROMOTION

NEXT PROJECT

GREY GOOSE US OPEN EVENT