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TECH TRENDS IN HOSPITALITY Behind the Scenes

The Hospitality Industry is extremely competitive. Keeping up with the latest technology trends is essential for owners and operators. Those businesses who fail to adapt can quickly find that they are being left behind by other companies who have implemented emerging technologies for their guests. Below are five of the latest technology trends that hospitality companies should have on their rollout radar.

Virtual Reality

Virtual Reality is one of the most talked-about technology trends. Its applications within the hospitality industry are almost infinite, due to its ability to place guests within virtual settings. This trend can be applied everywhere, from the initial stages of the guest experience through the farewell.

Currently, hotel chains are using 360° imaging technology to allow guests to experience potential rooms before they book. This technology could be used in the restaurant sector, by allowing guests to experience the sensation of being at an energetic bar, therefore, furthering an emotional connection with the specific brand.


Augmented Reality

Augmented Reality has exploded into a multitude of industries much like Virtual Reality. Augmented Reality is more accessible to the public due to only requiring access to the internet and a smartphone. Unlike Virtual Reality, Augmented Reality enhances the real-world environment through information overlays on the guest’s smartphone.

Restaurants could provide Augmented Reality compatible menus, where guests can point their phones at the menu and find out details on specific menu items. Beyond the four-walls, imagine an application that allows potential guests to see reviews of a restaurant simply by looking at the building through their smartphone?

Big Data

Data collection and retention have evolved rapidly across all industries. In providing enhanced, personalized guest experiences, data can be a pivotal technology advantage to hospitality businesses. For example, information can be used by restaurants to make intelligent entree recommendations, based on age, gender, budget, previous locations visited, etc.

Also, within the hospitality industry, "big data" allows companies to identify consumer trends. Information related to guest frequency within periods or dayparts can allow the business to cater specials or discounts to elevate lower performing segments or to increase even the best periods, therefore, creating revenue growth.


Robots

Ever since Robby the Robot first appeared in the 1956 film “Forbidden Planet,” society has been intrigued by the idea of Artificial Intelligence. This interest in robotics has emerged in the hospitality sector over the last couple of years. Perhaps the most famous example of this is The Tipsy Robot in Las Vegas, Nevada. At “The Tipsy Robot,” guests order a beverage through a bar top tablet and watch a robotic “bartender” execute the cocktail from glassware to spirit, to garnish. Guests then use a QR Code (digital barcode) to claim the libation.   Robots have also impacted the hotel industry, with different brands bringing in artificial intelligence from the front desk to room service. While some guests rate the experience lower due to lack of human interaction, younger users find an elevated experience from seeing technology applied to everyday life.

Recognition Technology

Recognition technology is among the most important emerging tech trends across all industries. Its potential use in the hospitality sector is quite interesting. For example, Biometrics is being utilized as a seamless method of identity authentication. This instant method of verifying an individual could greatly benefit the sales processes and guest experiences.

Imagine if a fingerprint or facial recognition technology could be used in hotels to unlock rooms. Now consider the uses of the same technology for check-in and check-out purposes. Biometric technologies could allow access to VIP Areas without wristbands or additional credentials. Very soon, payments for goods or services could become accessible through touch or facial authentication.

For those of us in the hospitality industry, keeping up with the latest technology trends is of the utmost importance. Doing so can not only improve the guest experience but also improve internal execution. By understanding the impact of the five technology trends detailed, it ensures a business’s ability to stay ahead of its competition.

Author: admin
Created: 2019/10/04
Updated: 2019/10/10
Category: Behind the Scenes
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