It’s that time of year again, folks! With the end of 2018 right around the corner, leading industry experts have begun publishing what they expect to see trending in the hospitality industry in 2019 – some even claiming we will see a few of these go through 2020! We have reviewed and compared different 2019 trend reports and are breaking down the most standout trends you can expect to see next year.
FOOD WASTE?! THAT IS SO 2018.Did you know that we waste 63 million tons of food in the United States, every year? That equates to $218 billion according to ReFED, a food waste prevention non-profit organization. To put this into perspective, for that amount of money you would be able to:
- Purchase 123,163,840 shares of Amazon
- Purchase 37,586 Bugatti Divo Hypercars and still have $1.2 million left over
- Purchase 726 Private “Dream” Jets and charter 400 flights
- Finance the entire 4-year education for over 806,450 Harvard University students
- Provide safe drinking water and sanitation to the ENTIRE PLANET for OVER. A. YEAR.
WHAT’S TRENDING: HOSPITALITYFour simple words – DO THE RIGHT THING! From fighting for equality to embracing sustainability, the hospitality industry is leading the charge for change. By utilizing creative marketing initiatives and charitable partnerships, companies have been able to raise money for deserving groups while speaking out about a worthy cause – all at the same time.
WHAT’S TRENDING: SPIRITS[caption id="" align="alignnone" width="915"] Natural Enhancements – Technomics.[/caption]
- Naturally Enhanced: It’s no secret that CBD, or cannabidiol, is extremely popular right now, so it was no surprise that this “magical elixir” was mentioned on almost every trend report we reviewed. Expect to see more CBD (where legal), and other natural enhancements, over the course of the next year. With consumers becoming more concerned with their overall health and well-being, give them menu options that include ingredients like collagen, kombucha and turmeric.
- Elevated, Low-Proof Libations: Moderation is mainstream and low-ABV cocktails aren’t going anywhere in 2019. Consumers have started to drink differently – they want high-quality, “sessionable” cocktails that cultivate this social culture we live in today.
- Lively Lemonades: Lemonade is in and more popular than ever, butut we’re not just talking about any regular ol’ lemonade here. To pack a punch with guests, get creative with it, shake it up, and make it a signature item! To see how PHCP was ahead of this trend check out the Logan’s Roadhouse five-buck Electric Blue Lemonade!
- For the Sake of Clarity: Gone are the days of stained shirts after happy hour! Well…sort of. Clarified beverages are expected to be a huge trend next year. These ultra-smooth cocktails are created using a culinary centrifuge thatremoves all insoluble matter, resulting in a clear, almost minimalistic cocktail but leaves behind all the flavor. This may sound like a hassle to some, but this method will truly allow mixologists to take a well-known drink in a totally new direction.
- Still Popular: Some of the current trends that aren’t going anywhere anytime soon are vibrant-colored cocktails, tiki drinks and globally inspired options!
WHAT’S TRENDING: BEER AND WINE
- Beer Trends: With fermentation becoming more mainstream, it looks as though sour beers are going to continue to be popular amongst consumers in 2019. We can also expect to see more low-ABV beer options launch as well as brands shifting to more sustainable, biodegradable packaging. Retailers can anticipate taking more hits from taprooms since demand is seeing a shift toward hyper-local and immersive offerings.
- Wine Trends: Packaging matters! Young wine lovers are attracted to interactive or “Instagrammable” wine labels. Nightclub & Bar advises, “Operators interested in leveraging this trend should position bottles with appealing labels somewhere guests can see them, then encourage those who purchase them to snap a photo, tag their venue, and post it.” Several publications reported that we can also expect to see a rise in Georgian (the country – not the state), Lambrusco, South African and other international wines as well as more unique and playful food pairings. What do we have to say about this? BRING ON THE CHAMPAGNE AND FRIED CHICKEN!
WHAT’S TRENDING: CONVENIENCE V. EXPERIENCEWe have seen the rise of the “experiential guest” in the food and beverage sector throughout the last year, which is anticipated to continue through 2019. According to a survey conducted by Eventbrite, 75% of people believe a unique dining experience is worth paying more money. With so many convenient delivery options available to guests, and more being added by the day, it is more crucial than ever to make sure their visit is memorable to keep them coming back for more. [caption id="" align="alignnone" width="612"] Gunpowder cocktail presentation.[/caption]
- Snap it or Leave it: Demand for visually dazzling and “Instagrammable” moments is at an all-time high, and that is not changing anytime soon. Make your cocktail memorable by utilizing colors that change, unique flavors, and visuals that pop! You can even provide guests with sensory thrills beyond the snapshot by incorporating audio or infographics on menus. Remember, IT’S ALL ABOUT PRESENTATION!
- Highly Experienced: Experiential marketing is taking over! Anything that engages guests and creates memorable connections through active participation is going to be the key to huge success next year. There are so many ways that you can go about this, so if you need some ideas on how you can pull this off, PHCP is more than happy to help you with that!
- Use Stories to Tell Your Story: Plan to develop marketing content for Instagram Stories, because in 2019, they’ll be more important than what you post! Social media has influenced our industry and society, so this is going to be crucial. Did you know that over 400 million people use Instagram Stories DAILY?! Leverage this opportunity to connect with consumers by using visually impactful posts that have them craving drinks that look as good as they taste!
Category: Behind the Bar