Famous Dave’s plans to launch some new exciting cocktails this year and wanted to ensure that their staff was properly trained in building these cocktails for guests. Therefore, they called upon their favorite rock stars at PHCP to help create training materials and videos to make this happen!
ASSEMBLING THE TEAM
Who knew that our PHCP Research and Development team doubled as Hollywood screenwriters and that our wonderful Director of Mixology, Rebecca Dowda, moonlights as a movie star – we did? After creating what is sure to be an award-winning cocktail list, our team focused their attention on execution. Behind-the-scenes, we created a full script for 12 individual, three-minute training videos. Rebecca performed flawlessly in front of the camera as she trained team members how to create the cocktails in the bar.
GETTING FIRED UP
What were these tasty concoctions, you ask? Everything from a Piña Colada Mojito and a Tito’s Southern Mule, to a Down Home Sangria. We covered a wide range of cocktails and exactly how each should be created and served. Things heated up in the bar when it became time to shoot the Smokin’ Island Iced Tea – a Long Island Iced Tea that is hand smoked and comes with its own service ritual. We also showcased how to smoke and store the in-house smoked whiskey that is used in the Black Cherry Smash.
TEST IT YOURSELF
This wasn’t just smoke and mirrors, as the focus of the videos was to train the staff at all locations to execute the cocktails perfectly and ensure that guests get the same top-notch experience at every location. Go see these amazing drinks for yourself and try some of these famous cocktails!Author: admin
Category: Behind the Bar